When adding a new campaign I make sure we do also a Display Ad campaign (which is the Banner ads placed on various websites). The main reason is the fact that it enables targeting that is not available in standard text AdWords campaign. When doing Display Ads make sure you go to ‘display Networks’ tab then…
Hebrew URLs and The WWW are not the best of friends
Writing in Hebrew is a bitch. Even for me, and I was born in Israel. So marketers often have a problem with Hebrew websites (cause they live and work in Israel). The URLs are headaches, since the internet places % (percentage sign) between every word. It’s just too confusing for the web, this silly language (again, I’m a native…
Getting Indie Developers On-Board With Online Contests
The reason I had originally designed this online contest was to enhance our company’s game portfolio. We needed developers, mostly Indies, to work with our Software Development Kit (SDK) and generate new content. This was our marketing strategy to improve our credibility and to define the market of the SDK we’ve just released. Getting games…
IN THE NAME OF ACKNOWLEDGEMENT
Being in a startup stage is great in terms of flexibility and adaptability to change. But on the same time you need to endure being the under-dog, most always. That means usually you’re struggling to convince the world they should try your product. The ultimate way in doing that is proving your product was already tried by…
Get More Tech Loving Users
Two websites to feature your start-ups/products and increase notice-ability: Betali.st – This website features the site to a huge number of users and gets them to sign-up to beta programs/products since this crowd is extremely interested in discovering new technology and projects. Price – Free, but you need to stand in line for a while….
A Good Design Sometimes Is Just A Good Design. We Don’t Always Need A Design Studio.
Sometimes I can’t bare the thought of approaching our designers and start explaining what exactly do I want. Sometimes it’s a simple task, like a FB post or a pamphlet, that needs just great design. For this purpose I found a great website: CANVA – https://www.canva.com/ that provides professional design templates (it’s all online) that…
3 Lessons Learned From Testing Hundreds Of Onboarding Emails (Re Post)
Great read about writing to your customers. Especially relevant to start-ups and entrepreneurs that needs to approach clients in semi-cold emails and reach goals in non-formal way
IN THE NAME OF AWARDS
Winning prizes. One of the sure ways of gaining market credibility is to get an award. Some times any award will do. Here’s an example (3 years old list but all awards are annually reoccurring). This month my company was selected for the Red Herring 100 Europe award. Every year 100 companies are selected regionally…
Barbara Corcoran Explains The Difference Between Salespeople Making $40,000 And Those Making $8 Million
I’m not a sales person, but I do have a career and I do communicate with internal and external factors, and the most important thing is that I have ambitions. See this inspiring clip of interview with Barbara Corcoran, where she says that those who have something to prove, who have been hit the most…
The 2013 PR 50: The Best Public Relations People In The Tech Industry
A bunch of talented young people, making an effort in PR, which is not easy! http://www.businessinsider.com/the-pr-50-2013-2013-9?op=1
O ME MARKETING 